Cookie Policy

Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.

What are cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”). Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How we use cookies

We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example). For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.

Where we place cookies

We set cookies in a number of different locations across our services. These include:

  • On our websites
  • In the administrative dashboards of our websites
  • On sites we host for users
  • On sites that use our plugins

Types of Cookie

The table below explains the types of cookies we use on our websites and why we use them.

Category of cookiesWhy we use these cookies
Strictly NecessaryThese cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts” on sites that have an ecommerce functionality.
FunctionalityThese cookies are used to store preferences set by users such as account name, language, and location.
SecurityWe use these cookies to help identify and prevent potential security risks.
Analytics and PerformancePerformance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.
AdvertisingThese cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our (and other) websites.
Third Party / Embedded ContentThese include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.

User Sites

In addition to the cookies set on our own sites, we utilise cookies for our site statistics. This tallies the unique numbers of visitors to a site, as well as the number from specific geographic locations. A visitor is counted when we see a user or browser for the first time in a given period.

Examples

Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is below. In addition, people and companies that use our services to publish or host their own sites may place additional cookies. We provide more information on these cookies below.

Advertising

CookiePurpose
adsTracks if a visitor has clicked an ad before.
lr_nwCounts and tracks pageviews on Longreads.com. Used to determine whether or not to show our Membership popup message.
wordpress_eliReduces the display of ads for repeat visitors.

Reduces the display of ads for repeat visitors.

Please also see the section below on third party advertisements that you may see on our sites or sites that use our services.

Analytics and Performance

CookiePurpose
__pdvtUsed in log of Polldaddy survey data to aid in debugging customer problems
_hjIncludedInSample
mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel
optimizelyBuckets
optimizelyEndUserId
__hstc
hubspotutk
optimizelySegmentsGathers information that helps us understand how visitors interact with our websites, which allows us to create a better visitor experience.
abUsed for “AB testing” of new features.
nux_flow_nameIdentifies which user signup flow was shown to the user.
tk_ni / tk_ai / tk_qsGathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience.
wp-affiliate-trackerRemembers the ID of the affiliate that referred the current user to WordPress.com
utma / utmb / utmc / utmt / utmz / ga / gat / gidGoogle Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites.

Functionality

CookiePurpose
__stripe_sid / __stripe_midFor processing payment and to aid in fraud detection.
_longreads_prod_newAuthentication for Longreads.com Member accounts. Only active when logged in, on *.longreads.com domains.
akm_mobileStores whether a user has chosen to view the mobile version of a website.
botdlangUsed to track the language a user has selected to view popular blogs in.
landingpage_currencyDefines the currency displayed in WordPress.com landing pages.
pd_dashboardRecords last used folder in Polldaddy dashboard so it can be reopened upon user’s next visit.
PD_USER_AUTHLogin cookie used to identify Polldaddy user.
wordpress_logged_in*Checks whether or not the current visitor is a logged in WordPress.com user.
wp-settings-{user_id}Persists a user’s wp-admin configuration.
wp_sharing_{id}Tracks whether or not a user has already performed an action.

Security

CookiePurpose
csrftokenPython/Ajax security cookie used on accounts.longreads.com.

Strictly Necessary

CookiePurpose
country_codeUsed in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country.
sensitive_pixel_optionRemembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept.
twostep_authSet when the user is logged in using two factor authentication.
wordpress_test_cookieChecks if cookies are enabled to provide appropriate user experience.

Advertisements from Third Parties Through Automattic’s Ads Program

There may be WordPress ads on some of users’ sites. Our users may also choose to place ads on their site through our ads program. As part of the operation of our ads program, WordPress uses cookies to collect certain information. Below is a representative list. Your choices to control cookies related to our ads program are described below.

PartnerCookie Info
33acrosshttps://33across.com/privacy-policy/ and https://optout.33across.com
AdMixerhttps://admixer.net/privacy
ADYOULIKEhttps://www.adyoulike.com/privacy_policy.php
Amazonhttps://www.amazon.co.uk/gp/help/customer/display.html/ref=footer_iba?ie=UTF8&nodeId=201909150
AppNexushttps://www.appnexus.com/en/company/cookie-policy
BidSwitchhttp://www.bidswitch.com/cookie-statement/
Criteohttps://www.criteo.com/privacy/
Google (AdSense, DoubleClick Ad Exchange “AdX”)https://policies.google.com/technologies/ads
LKQDhttps://www.lotame.com/about-lotame/privacy/
Lotamehttps://www.nexstardigital.com/privacy
Media.nethttps://www.media.net/privacy-policy
OATHhttps://policies.oath.com/us/en/oath/privacy/topics/cookies/index.html
OpenXhttps://www.openx.com/legal/privacy-policy/
Polymorphhttps://getpolymorph.com/privacy-policy/
PowerInBoxhttps://powerinbox.com/privacy-policy/
Pubmatichttps://pubmatic.com/legal/website-cookie-policy/
Rubiconhttps://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/
Skimlinkshttps://skimlinks.com/user-cookies and https://skimlinks.com/privacy-policy
Sonobihttps://sonobi.com/privacy-policy/
Teadshttps://www.teads.tv/privacy-policy/

Visitors to Sites with Jetpack installed

Below are examples of the cookies set for visitors to sites with the Jetpack plugin installed. For more details on the cookies set for administrators, please see https://jetpack.com/support/cookies/.

Jetpack Comments

Cookie NamePurpose
comment_author_{HASH}Remembers the value entered into the comment form’s name field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.
comment_author_email_{HASH}Remembers the value entered into the comment form’s email field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.
comment_author_url_{HASH}Remembers the value entered into the comment form’s URL field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes

Mobile Theme

Cookie NamePurpose
akm_mobileRemembers whether or not a user wishes to view the mobile version of a site.

Subscriptions

Cookie NamePurpose
jetpack_comments_subscribe_{HASH}Remembers the state of the post and comment subscription checkboxes.
jetpack_blog_subscribe_{HASH}Remembers the state of the post and comment subscription checkboxes.

EU Cookie Law Banner

Cookie NamePurpose
eucookielawRemembers the state of visitor acceptance to the EU Cookie Law banner.

Please note that this section is not intended to be exhaustive, but rather aims to be representative, and that our users may set additional cookies (such as Google Analytics), depending on the features they have chosen to enable or the plugins they have installed.

Controlling Cookies

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly. To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit youronlinechoices.eu (EU based) or optout.aboutads.info (US based).

On a mobile device, you may also be to adjust your settings to limit tracking.

For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, or from Hotjar by using the Do Not Track header.

Our Internal Analytics Tool

In order to better understand how our services are used, WordPress monitors certain user activities that take place within their products, including page views and clicks on any links used when managing a site via dashboards. We call each one of these actions an “event.” In general, WordPress records the following data for each event: IP address, WordPress.com user ID and username, WordPress.com-connected site ID (for sites not hosted on WordPress.com), user agent, referring URL, timestamp of event, browser language, and country code. WordPress uses this information to improve its products, make marketing more relevant, personalize your experience, and for the other purposes described in our Privacy Policy.

Consent for Advertising Cookies on Our Sites

You may see a “cookie banner” on our websites and dashboards. If you are visiting one of our sites from the EU, then we do not set, or allow our ad partners to set, cookies that are used to show you targeted ads before you click to accept. When you consent in this manner, we and our advertising partners may set advertising cookies on the site you are visiting and on our other websites, dashboards, and services. We’ll display the banner to you periodically, just in case you change your mind.

Contact Us

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.


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